What matters most.
What We Do
Public affairs and public policy strategy
- Multi-modal quantitative opinion research
Focus groups
Message testing
How We Work
The story out there gets all of the facts wrong, or misunderstands the facts. Maybe your story is so new, it has yet to be told. You’re tasked with driving a reset that gets things on the right track. Creating a breakthrough that drives people to rethink your story in a new light. Giving your audience information they want and need to think about your story in a whole new light.
The strategy and research team at FSG focuses on you and your goals. We review baseline assumptions, efforts underway, and start formulating ideas about how to reset what your audience feels, thinks, and knows (or what they think they know).
You have FSG’s research and strategy team scope a project that reflects your objectives, schedule, budget, and audience. You experience first-hand the FSG team’s commitment, their operational and technical excellence, their attention to detail, their integrity and straightforwardness. You get a frank, clear-eyed assessment of your situation along with actionable recommendations for meeting your goals.
And because “The best-laid schemes of mice and men / Go oft awry,” you find FSG’s ongoing support for the execution team to be invaluable, as they work with you to course correct and reassess strategy on your path toward your objectives.
Engagement Models
The Index
Like many transformations, the Chamber’s effort was born out of failure. “Just three years ago, the Chamber’s political arm orchestrated a disastrous municipal campaign...Since then, the 140-year-old collective of nearly 2,500 regional businesses has [...]
