Shani McElroy has worked as a public opinion researcher for the past 24 years. She believes that understanding public opinion is critical for leaders, decision makers and a thriving society. She spent the beginning of her career at EMC Research, where she worked as an analyst and then Field Director, specializing in data collection methods and project management. She brings her exacting standards and problem-solving skills to ensure FSG projects are using the highest quality data and that our clients’ decisions are based on sound information. Shani lives in Portland, Oregon, where she takes advantage of the local hikes when it’s not raining too hard. When it is raining, she enjoys indoor activities like yoga, cooking, reading, and playing guitar. Shani has her BA from University of California at Berkeley.